MMS Marketing Made Easy

MMS marketing is a form of mobile advertising that allows you to send rich media such as images, videos and audio clips to your customers. MMS stands for "Multimedia Messaging Service" and can be considered an enhanced version of traditional SMS. Just like any type of mass text messaging, MMS requires prior consent before you can begin sending to your customers.

MMS is also known as "picture messaging" and offers a couple of advantages over standard SMS. These enhancements are the support for images and longer character lengths in the messages themselves.

Picture messaging is becoming more popular with
marketers as engagement rates have proven to be higher.

Even though text messages have extremely high open rates, sometimes people do choose to ignore them. Think about it... When was the last time you ignored a picture message? Probably never. The point is that MMS marketing / picture messaging creates a new window of opportunity. Whether you're a marketer or using a mass text service for communications, MMS will capture more attention.

MMS can be looked at as an enhanced version of SMS. While in everyday life, we may refer to both as simple text messages, there are two key differences that are important to point out.

• In addition to text, multimedia messaging allows for the inclusion of rich media content such as images, video, and audio. Standard SMS messages only support text.
• MMS messages have a much larger character limit. They support up to 1,600 characters of text while SMS has a limit of 160.

Some question the actual performance of MMS in terms of ROI. According to businesses across various industries, almost all claim that MMS marketing shows increased engagement, some upwards of 250% over standard SMS Marketing That's huge!

MMS marketing is a great choice for many businesses and for different reasons. Realistically, it boils down to 4 key benefits.

MMS marketing provides a much richer customer experience over your standard SMS messaging. A picture is worth a thousand words and will always be more eye-catching than a message containing only plain text.

Because multimedia messaging grabs so much attention, it naturally gets more engagement. Not only do more people read the messages and interact with the content, they are also up to 8 times more likely to be shared with friends.

More engagement means more redemptions. Pairing your text blasts with a great visual leads to better response rates and that's exactly what users are seeing with our MMS marketing service.

Sometimes you just can't communicate what you need to in a 160 character block of text. Multimedia messaging gives you plenty of additional space to get your message across.